Food Failure: New Coke
Published by Expired Foods on 12.10.2008 at 1:19 PM.

No doubt that anyone who enjoys coke and is old enough to remember the debacle that was the introduction of "New Coke" know that it was a huge marketing gaffe.
Many out there think that Coke was simply trying to energize the public with some free publicity. Read this spot by Snopes, who routinely smacks down rumors. According to them, it was merely a marketing implosion that could never be excused by clever blame placed on trying to get some free press.
Snopes: New Coke Origin






